A recent speech by Federal Trade Commission chairwoman Edith Ramirez offers clues to how the active regulatory agency will view the use of data analytics by businesses and what the future of “privacy” will entail.
“As new technologies and business models continue to emerge, however, we hear with increasing frequency the claim that technological innovation and big data have rendered certain fundamental tenets of privacy, particularly the idea of consumer consent, outdated and ill-suited for today’s digital world.
Read more at http://www.advisenltd.com/2016/09/14/ftc-chair-suggests-nature-of-personally-identifiable-info-is-changing/
Erin Ayers, FTC chair suggests nature of “personally identifiable” info is changing (September 14, 2016), available with subscription at Advisen Cyber Front Page News.
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